The South African Breweries (SAB) Central Region Beer Tasting Competition (2017) was held on Friday 4 August 2017 at the SAB Central Region’s The Lion’s Den. The event was hosted by Kgosi Mogotsi – Corporate Affairs Manager of SAB Bloemfontein and Anton Erasmus, SAB Trade Brewer & certified international beer judge.
Z PR was tasked with media liaison by means of invitations, photography and general overseeing of the event. Mr Erasmus brought a lot of spunk and fun to the afternoon. Overall there were 7 media teams who took part.
There were 5 rounds with 5 varieties of SAB’s excellent beers – including Castle, Castle Lite, Black Label, Lion, Stella. Team OFM and Team Vista had a sudden death round where the first correct answer would reveal the winner. Team OFM walked away with the title.
The winning team will now go on to compete in the national competition in Johannesburg in a few weeks time.